HBKU and edX.org: Global Education

I led the marketing communication for Hamad Bin Khalifa University’s (HBKU) partnership with edX.org, marking a historic collaboration as the first Middle Eastern university to join this prestigious platform, founded by Harvard and MIT to enable access to world-class education. The strategy was designed to highlight HBKU’s intensive research, multidisciplinary programs, and innovative course offerings to a global audience, enhancing the university's position in online education.

Challenges:

• Establishing HBKU on a competitive global online education stage.

• Showcasing the unique value of HBKU's collaboration with edX to regional and international learners.

• Engaging diverse audiences with tailored acquisition campaigns for B2B and B2C sectors.

Opportunities:

• Showcasing HBKU's research and academic excellence on a global scale through edX.

• Enhancing the university’s international profile by leveraging the partnership with edX, a platform co-founded by Harvard and MIT.

• Connecting global audiences with HBKU's renowned faculty and innovative online courses.

Key Highlights:

• Executed a comprehensive marketing communication plan, emphasizing the strategic importance of the HBKU-edX partnership.

• Launched successful campaigns that significantly boosted course enrollments and positioned HBKU as a key player in online education.

• Utilized targeted acquisition strategies to attract both individual learners and business entities, contributing to the program's sustainability and expanding HBKU’s reach worldwide.