Strategic Brand Consultant

I help organizations build the frameworks and enable the teams that keep their brands aligned, consistent, and growing

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I’m a brand and communications strategist specializing in brand governance and systems design.

Over the past two decades, I’ve helped organizations across Qatar and the Gulf align their strategy, people, and communication under one coherent brand.

My work focuses on building operational structures for brands; frameworks that transform clarity into consistency, and consistency into growth.

Outside of work, I stay grounded through fitness, Mediterranean cooking, and a deep interest in human psychology; the invisible system behind every decision and connection.

The Framework Behind Aligned Brands

Brand governance isn’t about control, it’s about connection. This framework brings together the foundation, systems, and experiences that keep your brand aligned and consistent as it grows. From defining what you stand for to building the structures that sustain it, every layer works together to turn clarity into impact.

Foundation

Define the strategic core of your brand; the “why,” “who,” and “how” that guide your brand.

  • Purpose: Clarify your brand’s reason for being and its long-term direction.

    Stakeholders: Identify and prioritize the audiences that shape and influence perception.

    Value Proposition: Articulate the promise and benefit that differentiate your brand.

    Positioning: Define where your brand competes and how it should be perceived.

    Brand Architecture: Structure your brand portfolio for clarity, efficiency, and scalability.

    Visual Identity: Develop the brand identity and the core visual system that anchors recognition and consistency.

    Messaging Framework: Build thematic content pillars and key messages that unify all communications.

System

Build the operational infrastructure that keeps your brand consistent, measurable, and scalable.

  • Brand Governance Manual: Define roles, decision rights, and approval workflows.

    Brand Guidelines: Translate standards into practical, usable guidance.

    Team Enablement: Train, certify, and empower internal brand champions.

    Digital Asset Management (DAM): Centralize all assets with version control and access rights.

    Performance Measurement: Establish scorecards and KPIs for brand health.

    Optimization & Audit Cycles: Continuously improve governance through data and feedback.

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Experience

Deliver your brand through every interaction, ensuring consistency from communication to customer experience.

  • Communications Planning: Define how the brand integrates across all owned, earned, and paid channels.

    Campaign Design & Governance: Ensure every activation reflects and reinforces the brand framework.

    Channel Management: Apply brand standards consistently across digital, social, and physical touchpoints.

    Customer Touchpoint Mapping: Audit and optimize the end-to-end brand experience journey.

    Partnerships: Govern how your brand collaborates and appears alongside others.

    Sponsorship: Align sponsorships with brand purpose, positioning, and audience relevance.

    Event Brand Systems: Design and manage end-to-end event identities with on-site brand governance.

Professional Experience

  • Overhead view of an artist's desk with various painting supplies, brushes, paint tubes, and a person practicing calligraphy on yellow paper.

    Community College of Qatar

    Marketing Communications Consultant
    2024 - Present

  • Aerial view of London with the River Thames and Tower Bridge

    Whysdome.com

    Co-founder and Chief Marketing Officer
    2023 - Present

  • Aerial view of Dubai skyline with Burj Khalifa and surrounding skyscrapers, intersecting highways, and construction cranes at sunset.

    OmniX, UAE

    Managing Director and Chief Marketing Officer
    2023 - Present

  • Modern building complex with wind turbines and people walking in courtyard

    Hamad Bin Khalifa University, Qatar

    Marketing Manager / Acting Director of Communications
    2014 - 2023

  • Commercial Bank, Qatar

    Unit Head of Brand and Design
    Senior Marketing Manager
    E-Communications Manager
    2005-2014

  • Aerial view of a coastal city with high-rise buildings and rocky cliffs.

    Coldwell Banker, Lebanon

    Media Manager
    2004-2005

  • Low-angle view of modern high-rise buildings with glass windows and geometric architecture against a cloudy sky.

    Web / Advertising Agencies

    Digital and Brand Desiger
    1998-2004

Download my resume

“Houssam is a professional in his field and possess an excellent execution track record. He is innovative and creative in terms of corporate communication channel, outputs and other collateral. His execution speed is phenomenal. His grasp of communicating Knowledge Management as a value-added corporate capability in attention-grabbing format is exciting. He is an excellent team player and would endorse with him with confidence.”

Norlida (Oli) Azmi,
Chartered FCIPD, Group Chief People Officer Axiata Group,
Adjunct Professor (UNITAR), Author, Keynote Speaker