Most brands fail in the gap between strategy and delivery. I have spent my career closing it.
Twenty-eight years inside institutions where the brand carries real weight: banks, universities, exchanges and government bodies across Qatar and the GCC.
I build the position, the identity and the story. Then I build the team, the governance and the systems that keep them alive long after launch.
Years leading marketing and communications
Institutional brands managed and scaled
Integrated campaigns and global summits
Team members mentored and led
Senior Strategic Marketing Communications Consultant
Advising government, higher education, financial markets and enterprise leaders on brand transformation, institutional positioning and marketing operating models across the GCC. Current work includes leading Qatar Stock Exchange’s repositioning and communications transformation, directing the Community College of Qatar rebrand, and representing EY on Qatar Central Bank’s Human Capital Development project.
Marketing Manager / Acting Director of Communications
Built and led HBKU’s brand, marketing and communications function from the ground up, creating one coherent institutional presence across 12 colleges, research institutes and centers. Launched the university’s Executive Education proposition, introduced CRM and marketing automation, managed multidisciplinary teams and agency partners, and delivered an 85% increase in qualified leads and 50% enrollment growth.
Senior Marketing Communications Manager
Led the enterprise rebrand of Commercial Bank across Qatar and its regional subsidiaries, earning recognition from Rebrand 100 and the Digital Impact Awards. Built the bank’s brand and creative operating function, introduced its first digital CRM platform, and developed acquisition, loyalty and sponsorship programs across retail, corporate and private banking.
Earlier career
Progressed through brand leadership and creative roles at Coldwell Banker Lebanon and regional advertising agencies. The work covered market entry, brand development, integrated campaigns and early digital experiences, establishing the foundation for a career combining strategy, communications and execution.
Lebanese, with roots in the south.
In Doha since 2005.
Marrakech is the second home.
Two kids in school.