Born in Beirut in 1980, my journey into media, art, and technology began during the early boom of the internet. By 1995, I immersed myself into a self exploration journey of digital art and design, and by 18, I secured my first full-time role as a graphic designer at one of Lebanon’s leading tech groups.

In 2004, I earned my degree in Graphic Art Design from the State University of New York. Over the past 25 years, I have evolved into a multidisciplinary brand communications strategist—leading large-scale initiatives, building brands, and growing teams across different sectors.

Beyond work, I’m passionate about fitness and Mediterranean cooking. My commitment to health has reshaped how I approach life, discipline, and creativity.

I remain endlessly fascinated by human psychology—the unseen forces that drive behavior, ignite creativity, and shape how we express ourselves, and connect with each other.