Led, Not Leased — why Qatar’s marketing and communications ecosystem needs to shift from coordination to leadership, and from outsourcing to ownership.

Explore how Lebanon’s iconic cedar tree symbolizes the nation's unique heritage and commitment to pluralism, and the challenges of maintaining its identity in a region dominated by religious and geopolitical tensions.

We are born on this Earth, a place of land and sea, where our connection to the ground beneath us forms the foundation of our identity. From this connection, we belong to families and societies, which, over time, have given rise to larger human constructs—nations and borders. These constructs, created to define and unify, have evolved into powerful symbols, representing more than just territory. They encapsulate emotions, allegiance, and identity, extending beyond simple lines on a map to shape how we perceive the world and our place within it.

This emotional attachment to national symbols and constructs is what fuels nationalism.