Expertise

A significant aspect of my management expertise lies in developing and guiding high-performing marketing teams. I’ve managed and scaled teams for 18 years. At my recent employer, Hamad Bin Khalifa University, I joined a team of 4 and scaled it to 38 high-performing members across several functions supporting the university, its colleges, national research institutes, and centers.

Regardless of team size, my priority has always been to nurture a collaborative atmosphere that promotes creativity and innovation. My leadership style is characterized by a dedication to clear guidance, coupled with the encouragement of team members to take initiative and offer their distinct insights. This approach has been instrumental in achieving both team and project success.

The behavioral skills that most define me include leadership, communication, analytical, creativity, and a results-oriented focus, which underpin my ability to drive successful marketing strategies and team dynamics.

• Leadership: I thrive in team settings, consistently demonstrating strong leadership skills that foster collaboration and drive teams toward achieving marketing objectives.

• Communication: I possess excellent communication and interpersonal skills, significantly enhancing team dynamics and client interactions.

• Analytical: I have a strong aptitude for numbers and possess advanced analytical abilities, enabling meticulous campaign evaluation and data-driven decision-making.

• Creative: With a background in Graphic Art, creativity has been a constant in both my career and personal life. I am always keen about generating creative and innovative solutions.

• Results-Oriented: As a proactive and results-driven marketer, I am always focused on delivering measurable results and continuous improvement.