Expertise

At the heart of my work is a simple but powerful goal: to help organizations express their true identity with power, integrity, and passion—building brands that are not only structured and scalable, but deeply authentic and enduring.

Based in Doha, I consult with clients across the GCC, bringing deep expertise in the Qatari while maintaining a regional and global perspective. My work spans B2B, B2C, and B2G sectors, across various industries including higher education, policy institutes, financial services, sports, tourism, non-profits, logistics, research labs, incubators, retail, and technology.

This cross-sector experience enables me to craft strategies tailored to each industry’s unique challenges and opportunities—ensuring relevance, resonance, and measurable growth.

Beyond strategy, I am deeply committed to mentorship and leadership development, fostering teams that don’t just execute, but think, innovate, and lead. I believe in the transformative power of leadership—where the right guidance elevates both individual careers and organizational success.

With over 20 years of experience in strategic brand communications, and growth marketing, I help organizations develop, govern, and express their brand.

Multidisciplinary

Brand
Development

Since my early beginnings as a brand designer, and throughout my evolution into senior and consultancy roles, I’ve remained focused on one core principle: building a strong foundation for every brand I work with. A foundation that resonates both internally and externally—laying the groundwork for long-term relevance, alignment, and trust.

Brand
Governance

Transformation and governance ensure that marketing and communications are structured, scalable, and compliant, enabling organizations to operate efficiently and effectively in dynamic environments. It’s about building capable teams and implementing systems that empower brands to grow with clarity, consistency, and control.

Brand
Expression


Throughout my career, I have led over 1,000 integrated marketing communications (IMC) campaigns across various industries. My work spans the B2G, B2B, and B2C sectors, focusing on driving measurable growth, boosting customer acquisition, and fostering loyalty.

Professional Experience

  • Aerial view of London showing the Tower Bridge and River Thames, with cityscape and high-rise buildings in the background.

    Whysdome.com

    Co-founder and Chief Marketing Officer
    2024 - Present

  • Aerial view of Dubai skyline with skyscrapers and highways at sunset.

    OmniX, UAE

    Managing Director and Chief Marketing Officer
    2023 - Present

  • Modern educational building with large wind turbines and people walking in the courtyard.

    Hamad Bin Khalifa University, Qatar

    Marketing Manager / Acting Director of Communications
    2014 - 2023

  • Commercial Bank, Qatar

    Unit Head of Brand and Design
    Senior Marketing Manager
    E-Communications Manager
    2005-2014

  • Aerial view of Beirut cityscape with coastal cliffs and Pigeon Rocks in the foreground.

    Coldwell Banker, Lebanon

    Media Manager
    2004-2005

  • Low angle view of modern high-rise buildings with glass windows against a cloudy sky.

    Web / Advertising Agencies

    Digital and Brand Desiger
    1998-2004

Download my resume

“Houssam is a professional in his field and possess an excellent execution track record. He is innovative and creative in terms of corporate communication channel, outputs and other collateral. His execution speed is phenomenal. His grasp of communicating Knowledge Management as a value-added corporate capability in attention-grabbing format is exciting. He is an excellent team player and would endorse with him with confidence.”

Norlida (Oli) Azmi,
Chartered FCIPD, Group Chief People Officer Axiata Group,
Adjunct Professor (UNITAR), Author, Keynote Speaker