Multidisciplinary
Marketing
Expert
Leader
Consultant
Based in Dubai, Working Worldwide
Expertise
Over 20 years of experience in marketing communications
Highlight
Integrated Marketing Communications Strategy for Postgraduate Studies Student Enrollment
A global campaign promoting 40 research programs across 6 colleges, aiming to attract both local and international students.
Brands
Some of the brands I’ve enjoyed working with throughout my career
“I have worked with many professionals throughout my 20+ years journey in comms consultancy, but Houssam was a unique one to work with. His ability to see his projects holistically, plan strategically and oversee a team through a flawless execution is admirable. His Marketing Communications expertise, team management experience, combined with his drive to get things done, have earned him a long and proven track record of communications industry successes.”
Diala Abdulmalak,
Senior Director and Country Lead,
Weber Shandwick Qatar
Insight
A persona is a research-driven, fictional depiction of your ideal customer. It offers an in-depth look into their demographics, motivations, challenges, and behaviors, helping businesses to visualize and connect with their target audience. This customer-focused strategy ensures marketing plans are personalized, relevant, and impactful.