Banking · Partnership Campaign
Manchester United credit card campaign
The launch campaign for the Commercial Bank of Qatar and Manchester United credit card, under a five year exclusive partnership with the club.
Context
Commercial Bank of Qatar entered a five year exclusive partnership with Manchester United. The initiative introduced exclusive financial products, including branded debit and credit cards, aligned with Qatar's build-up to the 2022 FIFA World Cup.
Results
The launch campaign carried the partnership across the bank's channels, supported by a prize draw for a trip to Old Trafford, exclusive merchandise, live game screenings, and annual Manchester United Football Schools for children.
Scope of work
- Campaign brand image and creative direction for Manchester United fans and prospective customers
- Marketing communications activation for launch and customer acquisition
- Prize draw and fan engagement program
- Product introduction supported by the partnership
My role
As Senior Marketing Manager at Commercial Bank, I was part of the team that worked on the marketing campaign for the launch.