Organizations hire me when their communications has to catch up with their ambition.
(How I can help)
Set up, or rebuild, your marketing communications function and team.
Scale your brand locally and regionally.
Align marketing communications with your transformation program.
Put a narrative and content engine behind the leadership agenda.
Run your agencies, instead of being run by them.
Deliver global conferences, summits and national campaigns.
Govern the brand so it holds after launch.
(Who)
Houssam El Zein
Twenty-eight years leading marketing, brand and communications inside banks, universities, capital markets and government across the GCC. That is the experience you are hiring.
(How I work)
Permanent leadership of the marketing, brand and communications function.
An interim or transformation mandate: build, restructure or lead the function for a defined period.
Strategic advisory to leadership or an existing team on specific priorities.
(Reach out)
(Sound familiar?)
Nobody calls it a brand problem. They call it one of these.
(Governance)
The strategy is in a deck from two years ago. Nobody has opened it since.
(Work with me)