Selected work, shown in full.
Reframing access as ambition
How Community College of Qatar built a brand that reflected its growing academic role, national purpose and value to students.
Turning Independent Institutes into One University
How HBKU brought independent colleges and national research institutes together under one university brand, connecting postgraduate education, applied research and national priorities.
Learning Never Stops
How HBKU turned pandemic continuity into a visible communications system that kept its community informed, learning active and research expertise useful to Qatar.
Opening Qatar’s Research Expertise to the World
How HBKU turned a regional-first edX partnership into a global learner-acquisition platform for research, professional education and institutional reach.
Building Crisis Readiness Into HBKU
How HBKU replaced fragmented crisis response with a practical operating framework for faster decisions, coordinated communications and stronger institutional trust.
High profile lectures and distinguished speakers
Marketing and communications for more than 100 high profile lectures, bringing globally significant and sensitive topics to a university audience.
Building One Research Voice Across HBKU
How HBKU created one coherent research narrative without absorbing the distinct scientific identity and credibility of its three national research institutes.
Building a Digital Home for the Arab Scientific Renaissance
How a historic network of Arab scholars became a credible platform for reconnecting global expertise with the region's research ambitions.
Building an Enrollment Engine for a New Research University
How HBKU built one university-wide enrollment system that could recruit for six colleges and more than 40 programs while strengthening the institutional brand.
HBKU 10th anniversary
A milestone celebration in education and research, marking ten years of a homegrown institution built to develop Qatar's intellectual capacity.
Repositioning Commercial Bank for a Digital Generation
How Qatar's first private-sector bank translated its entrepreneurial heritage into a modern brand built for digital growth and a new generation of customers.
Making Everything Is Possible Commercial
How Commercial Bank turned an aspirational brand promise into a customer-led platform connecting personal ambition with products, services and the full banking journey.
Manchester United credit card campaign
The launch campaign for the Commercial Bank of Qatar and Manchester United credit card, under a five year exclusive partnership with the club.
Marketing communications strategy
A selected view of the strategy practice: translating organizational objectives into marketing communications output that decision-makers can act on.
Giving Youth a Seat at the UN Table
Turned youth participation from a symbolic presence at a UN congress into a formal contribution to global policy on crime prevention and criminal justice.
Internal communications strategy
A strategic blueprint for employee engagement and organizational alignment at Commercial Bank of Qatar, built in the wake of global financial crises and the rise of digital banking.