Houssam El Zein

HBKU 10th anniversary

A milestone celebration in education and research, marking ten years of a homegrown institution built to develop Qatar's intellectual capacity.

(Hamad Bin Khalifa University)
(Higher Education · Institutional Milestone)
All case studies
His Highness the Father Amir Sheikh Hamad bin Khalifa Al Thani and Her Highness Sheikha Moza bint Nasser at the anniversary
(Context)

On 27 October 2022, Hamad Bin Khalifa University marked its 10th anniversary, reaffirming the role of a homegrown institution in developing the nation's intellectual capacity and scientific research capabilities.

(Scope)
  • Communication strategy highlighting a decade of HBKU achievements
  • Consistent messaging across multiple platforms
  • Anniversary event planning and delivery
  • 10th anniversary report
(In practice)
HBKU 10th anniversary event
HBKU 10th anniversary event
(Results)

The event was attended by His Highness the Father Amir Sheikh Hamad bin Khalifa Al Thani and Her Highness Sheikha Moza bint Nasser, Chairperson of Qatar Foundation, alongside other senior dignitaries. It featured high impact research projects developed by the HBKU research and academic community, and a high level panel discussion.

(My role)

As the lead for marketing communication, my responsibilities ran from developing the communication strategy through to executing the event itself.

(References)
(Related work)
Institutional Brand Build
Positioned a newly founded Qatar Foundation university as a regional leader, with one brand held coherent across 12 entities.
Graduate Recruitment & Enrollment Program
The communications engine behind HBKU's graduate enrollment: integrated campaigns, education fairs, open houses and enrollment cycles across nine consecutive years.
2015-2023
Function Build: Marketing & Communications
Built and scaled the university's full marcomms function over nearly a decade, leading a 40+ cross-functional team.
UN Secretary-General Public Lecture
The UN Secretary-General's public lecture at Education City, attended by Her Highness Sheikha Moza.
2018
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