Houssam El Zein
Higher Education · Events & Advocacy

High profile lectures and distinguished speakers

H.E. António Guterres, Secretary-General of the United Nations, at Hamad Bin Khalifa University
High profile lectures and distinguished speakers hero image

Marketing and communications for more than 100 high profile lectures, bringing globally significant and sensitive topics to a university audience.

His Excellency Tijjani Muhammad-Bande, President of the United Nations General Assembly, at Hamad Bin Khalifa UniversityUnited Nations Secretary-General addressing the HBKU audience
Context

Across my career I organized and led marketing and communication for over 100 high profile lectures featuring distinguished speakers on globally significant and often sensitive topics. Promoting these lectures, raising awareness and driving attendance sat at the center of the university's public discourse program.

Results

Notable lectures included H.E. António Guterres, Secretary-General of the United Nations, on the importance of multilateralism in a time of unprecedented challenges. His Excellency Tijjani Muhammad-Bande, President of the United Nations General Assembly, on the power of youth, education and innovation in addressing global challenges. Ms Dalia Mogahed, former White House advisor, on faith based and neighborhood partnerships. Mr Ali Soufan, founder of The Soufan Center in New York, on global terrorism trends and the role of education. Jim Adams, former NASA Deputy Chief Technologist, on how investing in big space science benefits life on Earth.

My role

I organized and led the marketing and communication effort behind these lectures, covering promotion, awareness and attendance.

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