Houssam El Zein
Work

Engagements across four capabilities.

A cross-sector record of institutional brand and communications work in Qatar and the GCC — banks, universities, sovereign-adjacent bodies, and the cultural and sporting institutions that share their stage. Browse by capability below, or jump to a full case study.

Strategy

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  • Enterprise Rebrand
    Commercial Bank Group
    Banking
  • Institutional Brand Build
    Hamad Bin Khalifa University
    Higher Education
  • Brand Repositioning Program
    Qatar Stock Exchange
    Banking
  • New Brand Identity Launch
    Community College of Qatar
    Higher Education · 2024
  • Brand Transformation
    Community College of Qatar
    Higher Education
  • Class of 2024 Graduation: Brand Debut
    Community College of Qatar
    Higher Education · 2024
  • Class of 2025 Graduation
    Community College of Qatar
    Higher Education · 2025

Governance

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  • Function Build: Brand & Creative
    Commercial Bank Group
    Banking
  • Digital CRM & Customer Experience Launch
    Commercial Bank Group
    Banking
  • Function Build: Marketing & Communications
    Hamad Bin Khalifa University
    Higher Education
  • MarComms Operating Model & KPI Architecture
    Qatar Stock Exchange
    Banking
  • Agency Ecosystem Design
    Qatar Stock Exchange
    Banking
  • NCQAA Institutional Accreditation
    Community College of Qatar
    Higher Education · 2025
  • Production Quality & Traffic Management System
    Qatar Stock Exchange
    Banking
  • Academic Cadres Initiative, Phase 3
    Community College of Qatar
    Higher Education · 2025

Delivery

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  • Graduate Recruitment & Enrollment Program
    Hamad Bin Khalifa University
    Higher Education · 2015-2023
  • UN Secretary-General Public Lecture
    Hamad Bin Khalifa University
    Higher Education · 2018
  • HBKU 10-Year Anniversary Celebration
    Hamad Bin Khalifa University
    Higher Education · 2021
  • ETF Awareness Campaign
    Qatar Stock Exchange
    Banking
  • Limited Editions Rewards Program
    Commercial Bank Group
    Banking · 2011
  • Doha Youth Forum on Crime and Criminal Justice
    Qatar Foundation
    Government & Policy · 2015
  • Discover Education City
    Qatar Foundation
    Government & Policy · 2015
  • Enrollment Growth Campaigns
    Hamad Bin Khalifa University
    Higher Education
  • National Financial Literacy Campaign Framework
    Ministry of Social Development and Family
    Government & Policy
  • Qatar National AI Strategy Announcement
    Hamad Bin Khalifa University
    Higher Education · 2019
  • Global Institute for Strategic Research Launch
    Hamad Bin Khalifa University
    Higher Education · 2023
  • QBRI-Harvard Research Partnership Program
    Hamad Bin Khalifa University
    Higher Education · 2015-2020
  • UNESCO Chair on Environmental Law
    Hamad Bin Khalifa University
    Higher Education · 2022
  • UN General Assembly President Visit
    Hamad Bin Khalifa University
    Higher Education · 2019-2023
  • QCRI Technology-for-Peace Alliance
    Hamad Bin Khalifa University
    Higher Education · 2019-2023
  • Educate to Eradicate Roundtable, New York
    Hamad Bin Khalifa University
    Higher Education · 2020
  • UNHCR Refugee Advocacy Partnership
    Hamad Bin Khalifa University
    Higher Education · 2021
  • QCRI Artificial Intelligence Center Launch
    Hamad Bin Khalifa University
    Higher Education · 2018
  • St. Petersburg International Economic Forum
    Hamad Bin Khalifa University
    Higher Education · 2021
  • Annual International Translation Conference (TII)
    Hamad Bin Khalifa University
    Higher Education · 2017-2023
  • International Conference on Islamic Finance
    Hamad Bin Khalifa University
    Higher Education · 2020-2023
  • IC-SEWEN Desert Climate Energy Conference Series
    Hamad Bin Khalifa University
    Higher Education · 2019-2023
  • Hamad International Airport Research Partnership
    Hamad Bin Khalifa University
    Higher Education · 2021
  • Qatar International Cybersecurity Contest
    Hamad Bin Khalifa University
    Higher Education · 2019
  • Board of Trustees Chairperson Announcement
    Hamad Bin Khalifa University
    Higher Education · 2016
  • King Salman Award for the Arabic Language (QCRI)
    Hamad Bin Khalifa University
    Higher Education · 2023
  • QCRI-MIT Research Collaboration Communications
    Hamad Bin Khalifa University
    Higher Education · 2016-2019
  • Islamic Finance Centre, Kazakhstan
    Hamad Bin Khalifa University
    Higher Education · 2019
  • Annual Open House Program
    Hamad Bin Khalifa University
    Higher Education · 2015-2023
  • Convocation & Graduation Ceremonies
    Hamad Bin Khalifa University
    Higher Education · 2016-2023
  • Research Showcase & National Research Forum
    Hamad Bin Khalifa University
    Higher Education · 2014-2023
  • Commercial Bank Qatar Masters Title Sponsorship
    Commercial Bank Group
    Banking · 2006-2013
  • Commercial Bank Grand Prix of Qatar (MotoGP)
    Commercial Bank Group
    Banking · 2006
  • London Stock Exchange Milestones
    Commercial Bank Group
    Banking · 2006-2008
  • Cross-Border Expansion Communications
    Commercial Bank Group
    Banking · 2005-2013
  • Commercial Bank Plaza Official Opening
    Commercial Bank Group
    Banking · 2009
  • Mobile Banking & Mobile Payments Launches
    Commercial Bank Group
    Banking · 2010-2012
  • Product & Proposition Launch Pipeline
    Commercial Bank Group
    Banking · 2011-2012
  • SME Financing Partnership with QDB
    Commercial Bank Group
    Banking · 2011
  • International Awards & Recognition
    Commercial Bank Group
    Banking · 2008-2013
  • Community & Sponsorship Portfolio
    Commercial Bank Group
    Banking · 2010-2013
  • Future Leaders & CbConnect
    Commercial Bank Group
    Banking · 2012-2013